The Opportunity + Value Finder helps mental health professionals identify the organizational problems their expertise can solve, the buyers who need those solutions, and the speaking, training, consulting, and organizational opportunities hiding inside what they already know.
Get your personalized Opportunity + Value Map for just $17.
You spent years building your expertise.
Degrees. Licenses. Certifications.
Thousands of hours helping people solve real problems.
And yet, when it comes to getting paid beyond direct practice, most mental health professionals get stuck on the same question:
Maybe you know you could speak. Maybe you've thought about consulting. Maybe someone has told you that you should create a training.
But knowing you're an expert and knowing how to turn that expertise into something a corporation, university, association, government agency, or healthcare system will actually purchase are two very different things.
That's exactly why I created the Paid Beyond Practice™ Opportunity + Value Finder.
But organizations don't simply buy expertise. They invest in solutions to problems. Your expertise in grief might help an organization address:
The opportunity isn't always obvious. The Opportunity + Value Finder helps you uncover it.
could become:
could become:
could become:
Go beyond your clinical specialty and identify the business, workforce, leadership, student-success, or organizational problem connected to what you already know.
Identify the organizations, departments, decision-makers, and potential budget centers that are most aligned with your expertise.
Discover whether your strongest opportunity may be:
You'll begin identifying the organizational costs associated with the problem you solve, including things like turnover, employee retention, lost productivity, absenteeism, leadership capacity, student attrition, recruiting costs, crisis response, and organizational risk. Because I do not want you pricing your expertise based solely on how many minutes you're standing in front of the room.
You'll receive feedback across six areas, and most importantly, you'll see where your biggest opportunity is right now.
One of the fastest ways experts underprice themselves is by pricing time instead of value. A 60-minute keynote isn't valuable because it lasts 60 minutes. A half-day leadership retreat isn't valuable because it takes four hours.
Organizations are investing in:
That's why the Opportunity + Value Finder looks beyond your credentials and asks:
That's the conversation I want you prepared to have.
Your results will help you identify:
What should you actually lead with?
What are you helping the buyer solve?
Who needs this problem solved and who may control the budget?
Should you begin with speaking, training, consulting, licensing, enterprise contracts, or another model?
What organizational outcomes and economic consequences make this problem worth solving?
Is your biggest gap clarity, packaging, positioning, proof, pipeline, or scale?
What should you do first, second, and third to move from expertise to opportunity?
With Dr. Ajita M. Robinson. I'll walk you through three critical shifts:
Why "I teach about anxiety" isn't an organizational offer, and how to connect your expertise to a problem buyers are already responsible for solving.
How to think about organizational value, scope, expertise, complexity, outcomes, and impact instead of defaulting to an hourly rate.
How the same intellectual property can become speaking, training, consulting, licensing, contracts, curriculum, and other organizational opportunities.
You may already be sitting on years of intellectual property that you simply haven't packaged yet.
The clinician who understands trauma may be able to help organizations develop trauma-informed leaders.
The therapist who specializes in grief may be able to help universities respond to student loss.
The practice owner who has solved a retention problem inside their own organization may have a consulting methodology another company would pay to learn.
The expert who wrote a book may be sitting on curriculum, training, bulk-order, and licensing opportunities they haven't even considered yet.
The Opportunity + Value Finder was designed for mental health professionals, therapists, psychologists, social workers, counselors, practice owners, authors, speakers, trainers, and other helping professionals who know they have expertise beyond the therapy room but aren't completely clear on how to monetize it organizationally.
You do not need to already have a corporate contract.
You do not need to already be a professional speaker.
You do not need a huge following.
You need expertise. We'll start there.
I built my career as a licensed therapist. But I learned early that my expertise didn't have to live exclusively inside a therapy room.
I've turned intellectual property into paid speaking, organizational training, consulting, books, licensing, and contracts with organizations and universities.
But first, you need to know: what problem do you solve? Who needs it solved? What is solving it worth? And how should you package your expertise to meet that need?
The Paid Beyond Practice™ Opportunity + Value Finder will help you answer those questions.
You'll receive:
Now that you know what you're selling, get the exact language to start conversations with the people who can buy it.
Includes templates for:
Because knowing what you're selling is step one. Getting it in front of the right buyer is step two.